The concept of marketing became intriguing to me far before I began working towards my degree. Creating design and art have always come natural to me, but my curiosity caused a desire within to understand the business side of things.
I wanted to better understand the reasoning behind the designs we so often see in such a highly commercial world.
I quickly fell in love with studying and researching consumer behavior as well as analyzing how it ties into the decisions a company makes when promoting an offering or service. I now not only enjoy being able to design for branding or advertising, but have also come to love creating elements of a strategic marketing plan.
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